Discover the best business opportunities in Bali for foreigners. From tourism, F&B, and real estate to digital ventures and exports, learn how to invest legally with PT PMA, secure permits, and build sustainable ventures on the island.
Image courtesy of Wira Tour Bali
Bali has long been one of the world’s most desirable travel destinations. Known for its pristine beaches, lush rice terraces, rich culture, and vibrant nightlife, the island attracts millions of international visitors every year. Beyond tourism, Bali has also become a hub for business opportunities, especially for foreigners looking to tap into Indonesia’s growing economy. With the right planning, understanding of local regulations, and smart investment choices, Bali can be more than just a place to vacation—it can be a profitable business base.
Tourism remains the backbone of Bali’s economy. Opportunities abound for foreigners who wish to establish businesses related to hospitality, such as boutique hotels, villas, beach clubs, or eco-lodges. Many visitors now seek experiences beyond traditional resorts, creating demand for wellness retreats, yoga centers, surf schools, and cultural tours. The rising interest in sustainable and eco-friendly travel further opens doors for businesses that can combine luxury with environmental responsibility.
Boutique Hotels and Villas. Bali attracts millions of international visitors yearly, and many seek unique, intimate, and luxury accommodations beyond large resorts. Lease land or property and convert it into a villa complex, boutique hotel, or homestay tailored to specific market niches (luxury travelers, family stays, or eco-conscious tourists). Instagram-worthy designs, private pools, and wellness-focused accommodations are in high demand.
Eco-Lodges and Sustainable Resorts. Tourists are becoming more eco-conscious, seeking accommodation that minimizes environmental impact. Develop eco-friendly lodging using bamboo, recycled wood, or natural materials. Add renewable energy (solar panels) and water recycling systems. Combine eco-living with luxury—off-grid experiences, permaculture gardens, and farm-to-table dining.
Wellness and Retreat Centers. Bali is a global destination for yoga, meditation, and holistic healing. Ubud, in particular, attracts wellness tourism. Establish yoga studios, retreat centers, or holistic healing programs offering detox, spa therapies, and fitness packages. Wellness tourism is booming worldwide, and Bali is already positioned as a top retreat destination.
Adventure and Activity-Based Tourism. Bali isn’t just beaches—surfing, diving, hiking, and cultural tours are popular among younger, active travelers. Create specialized experiences like surf schools, scuba diving centers, trekking tours, ATV tours, or cycling packages. Personalized and small-group adventures are in demand post-pandemic.
Food and Beverage Experiences. Tourists want more than accommodation; they seek memorable dining and cultural experiences. Launch restaurants, beach clubs, or themed cafés with unique concepts—such as fusion cuisine, vegan menus, or farm-to-table dining. Experiential dining (sunset dinners, rooftop views, traditional Balinese food workshops).
Cultural and Creative Tourism. Many visitors want to engage with authentic Balinese culture. Partner with locals to organize cultural tours, craft workshops, cooking classes, or temple experiences. Experiential, hands-on learning (e.g., batik-making, gamelan workshops).
Event and Wedding Service. Bali is one of Asia’s top wedding and honeymoon destinations. Wedding planning, event management, or photography/videography services targeting international couples. Luxury destination weddings and elopements are a growing niche.
The most successful foreign businesses in Bali blend tourism with authenticity and sustainability—while ensuring compliance with Indonesian regulations (through PT PMA setup, proper licensing, and often collaborating with local partners).
Bali’s cosmopolitan visitor base has made the island one of Southeast Asia’s hottest dining destinations. Restaurants, cafes, and bars are constantly in demand, especially those offering unique concepts such as farm-to-table dining, fusion cuisine, or plant-based menus. Coffee culture is booming, with specialty cafés becoming popular among digital nomads and younger travelers. For foreigners, partnering with local suppliers and embracing Indonesian culinary traditions while adding international flair can be a winning formula.
Bali’s food and beverage scene has evolved into one of the most dynamic in Southeast Asia, thanks to its mix of international visitors, expat communities, and local culinary heritage. For foreigners looking to invest, the island offers opportunities that combine creativity, lifestyle appeal, and strong revenue potential.
Specialty Cafés and Coffee Culture. Bali is a top hub for digital nomads and young travelers who spend hours working in cafés. High-quality coffee and unique concepts drive repeat customers. Specialty coffee shops sourcing Indonesian beans (Kintamani, Toraja, Gayo). Co-working cafés with high-speed Wi-Fi, charging stations, and comfortable seating. Concept cafés (vegan-friendly, beach-view, or jungle-themed). Third-wave coffee, latte art workshops, and sustainable packaging.
Restaurants with Unique Concepts. Tourists expect more than a meal—they want a memorable dining experience. Fusion restaurants combining Balinese flavors with global cuisine. Fine dining that caters to luxury travelers staying in upscale villas. Health-focused eateries offering plant-based, raw food, or organic menus. Instagrammable interiors, farm-to-table dining, and seasonal menus.
Beach Clubs and Rooftop Bars. Bali’s nightlife and beach culture are major tourist attractions. Places like Seminyak, Canggu, and Uluwatu are hotspots for sunset bars and beach clubs. Small-scale boutique beach clubs with unique entertainment themes. Rooftop bars offering craft cocktails and live music. Day-to-night venues with yoga mornings, DJ sets at night, and eco-conscious event hosting.
Street Food and Casual Dining. Not every traveler wants fine dining—casual and affordable food is just as popular. Food trucks and pop-up stalls in tourist-heavy areas. Fusion street food blending Indonesian flavors with international favorites (e.g., satay tacos or nasi goreng burritos). Healthy fast-casual chains catering to younger travelers. Grab-and-go meals, eco-friendly packaging, and QR-code ordering.
Culinary Experiences and Workshops. Tourists want to connect with Balinese culture through food. Cooking classes with visits to local markets. Farm tours combined with cooking lessons. Wine and coffee tasting experiences. Experiential tourism—combining learning with culture.
Legal and Operational Considerations for F&B in Bali
· Foreigners must operate through a PT PMA to legally run a restaurant, café, or bar.
· Licenses required include F&B business licenses, alcohol permits (if serving liquor), and hygiene certificates.
· Partnerships with locals can help navigate supply chains, staffing, and cultural expectations.
· Hiring chefs or baristas with international experience can differentiate the brand.
Future of Bali’s F&B Industry
· Health-conscious menus (vegan, gluten-free, organic) will continue to grow.
· Digital integration: Online ordering, delivery apps, and social media marketing are crucial.
· Sustainability: Zero-waste kitchens, bamboo straws, and composting practices attract eco-minded travelers.
The Bali property market continues to attract foreign investors, with villas and commercial properties being highly sought after. Although foreigners cannot directly own freehold land in Indonesia, leasehold arrangements of 25–30 years (renewable) are common. Many investors purchase land or villas through long-term leases and then convert them into short-term rentals for tourists. Platforms like Airbnb and Booking.com have accelerated this trend, offering strong returns when properties are well-managed.
Bali’s real estate sector has been one of the strongest investment draws for foreigners. With millions of tourists visiting annually and a growing expat community, demand for accommodation and commercial properties continues to rise. While Indonesian regulations restrict direct land ownership for foreigners, there are legal structures and strategies that make investing in Bali’s property market possible and profitable.
Villa and Holiday Rental Investments. Bali is among the top Airbnb and short-term rental markets in Asia. Tourists, especially from Australia, Europe, and Asia, prefer private villas over hotels. Lease a plot of land and build villas tailored to different traveler segments (luxury, family, or budget-conscious). Renovate existing villas and market them on Airbnb, Booking.com, or direct rental platforms. Well-managed villas in prime areas like Seminyak, Canggu, and Ubud can generate annual yields of 8–15%.
Boutique Hotels and Guesthouses. Bali’s mid-range and boutique hotel market is booming, especially in areas like Uluwatu, Sanur, and Ubud. Develop boutique hotels with 10–20 rooms that combine comfort and authentic design. Create niche guesthouses for yoga retreats, surfing communities, or eco-conscious travelers. Travelers increasingly value unique, personalized stays over large, generic resorts.
Co-living and Co-working Spaces. Bali has become a global hotspot for digital nomads, freelancers, and remote workers. Convert villas or buildings into co-living spaces offering affordable accommodation with shared amenities. Combine co-living with co-working spaces, targeting remote workers in hubs like Canggu and Ubud. Hybrid “live-work-play” concepts are gaining popularity post-pandemic.
Commercial Property Investments. As Bali grows, demand rises for retail, F&B outlets, and wellness centers. Lease commercial spaces to set up cafés, restaurants, shops, or fitness centers. Invest in mixed-use developments where locals and tourists converge. Eco-conscious retail, wellness clinics, and lifestyle hubs are strong performers.
Land Banking and Development. Land prices in emerging areas (e.g., North Bali, East Bali) are lower but steadily appreciating. Lease land for 25–30 years (renewable) and hold until value increases. Partner with local developers to build residential or hospitality projects. With infrastructure improvements (airports, toll roads), land value in new regions is expected to grow.
Legal Considerations for Foreigners
· Foreigners cannot own freehold (Hak Milik) land in Indonesia.
· Options include: Leasehold agreements (25–30 years, renewable). Setting up a PT PMA (foreign-owned company), which allows property acquisition under “Right to Build” (Hak Guna Bangunan). Working with local partners under careful legal agreements.
· Engaging a trusted notary or legal firm in Bali is essential to avoid disputes.
Future of Bali’s Real Estate Market
· Sustainable building using bamboo, recycled wood, and eco-design will grow.
· Hybrid spaces (villa + co-working + wellness) are becoming popular among long-term visitors.
· The government is pushing tourism diversification beyond South Bali, opening new investment hotspots in regions like Buleleng, Nusa Penida, and Sidemen.
Bali’s real estate sector offers both short-term rental income and long-term asset growth. With the right structure, compliance, and creativity, property investment in Bali can be highly lucrative.
Bali has become a global hotspot for digital nomads, entrepreneurs, and creative professionals. Areas like Canggu and Ubud are thriving with co-working spaces, startups, and tech-driven businesses. Opportunities exist in digital marketing, app development, design services, and content creation. With Indonesia pushing forward its digital economy initiatives, Bali’s international community provides fertile ground for collaboration and innovation.
While Bali is best known for its tourism and hospitality industries, it has also become a global hub for digital entrepreneurs, freelancers, and creative professionals. The island’s laid-back lifestyle, affordable cost of living, and thriving expat community make it an attractive base for building digital and creative businesses. For foreigners, Bali offers the chance to blend lifestyle with entrepreneurship in one of the world’s most inspiring settings.
Co-working Spaces and Digital Nomad Hubs. Bali ranks among the world’s top destinations for digital nomads, especially in areas like Canggu, Ubud, and Seminyak. Establish co-working spaces with strong internet, meeting rooms, and networking events. Create hybrid spaces that combine co-working, co-living, and wellness programs. Digital nomads seek community, not just work desks. Events, workshops, and social networking increase retention.
Digital Marketing and Creative Agencies. Many local businesses (hotels, restaurants, shops) and international startups in Bali need professional marketing support. Build an agency offering services like social media management, SEO, branding, and video production. Cater to Bali-based companies expanding globally, or foreign brands looking to enter Indonesia. Short-form video content, influencer partnerships, and cross-border e-commerce marketing are in high demand.
Content Creation and Media Businesses. Bali is one of the most Instagrammed locations in the world—an endless source of inspiration for creators. Photography and videography studios for weddings, events, and tourism campaigns. YouTube, TikTok, or podcast production focused on travel, lifestyle, wellness, or entrepreneurship. Licensing and selling stock images and videos of Bali’s natural and cultural beauty. Drone footage, cinematic travel content, and AI-powered media editing tools.
E-commerce and Digital Products. Many foreigners use Bali as a base to sell online, leveraging global e-commerce platforms. Sell Bali-made goods (handicrafts, textiles, jewelry, beauty products) through Shopify, Etsy, or Amazon. Launch digital products like online courses, design templates, or e-books. Develop subscription models for health, fitness, or lifestyle services. Sustainable, handmade products and digital courses related to wellness and creativity are trending globally.
Tech Startups and Innovation. Indonesia’s digital economy is the fastest-growing in Southeast Asia, projected to surpass USD 100 billion by 2030. Bali, with its international community, is an attractive testbed for new tech ideas. Launch apps for travel, wellness, or hospitality management. Create fintech, proptech, or edtech solutions targeting Indonesia’s growing middle class. Collaborate with local developers and incubators to scale businesses regionally. Cashless payments, AI-driven travel platforms, and wellness tech integration.
Legal and Practical Considerations
· To run a digital or creative business legally in Bali, foreigners must establish a PT PMA.
· For freelancers working online for overseas clients, many use Bali on business or social visas, but long-term residence often requires proper business structuring.
· Internet connectivity has improved significantly, but investing in backup options (4G/5G routers) is wise.
Future of Bali’s Digital and Creative Economy
· Remote work visas and digital nomad-friendly policies are being discussed by the Indonesian government.
· Cross-border collaborations between Bali-based entrepreneurs and global businesses are growing.
· The blend of creativity, sustainability, and technology positions Bali as more than a holiday island—it is becoming a global creative hub.
Bali’s digital and creative economy is about low-barrier entry businesses with global scalability, from online agencies to content creation studios. It’s an opportunity to live in paradise while building internationally competitive ventures.
Beyond tourism and hospitality, foreigners can explore Bali’s artisanal and agricultural products. Handicrafts, textiles, organic foods, coffee, and beauty products have strong export potential. Many businesses set up in Bali to source products and then distribute them globally, combining the island’s craftsmanship with international markets.
Beyond tourism and hospitality, Bali offers strong potential in exports and local products. The island is rich in artisanal craftsmanship, agriculture, and wellness-based goods that appeal to global markets. For foreigners, establishing export-oriented businesses can be a way to combine Bali’s cultural heritage with international demand—creating sustainable ventures with long-term growth.
Handicrafts and Home Décor. Bali is globally recognized for its artisans who produce wood carvings, rattan furniture, bamboo products, ceramics, and paintings. Source and export Balinese furniture and home décor to Europe, the US, and Asia. Build a brand around sustainable and handmade crafts. Partner with local artisans to improve quality control and packaging for international markets. Eco-friendly and ethically produced décor, Scandinavian-Balinese fusion furniture, and natural material products.
Textiles and Fashion. Traditional Balinese fabrics like batik and ikat, as well as handmade clothing and accessories, have strong export value. Launch fashion brands that highlight Bali-inspired designs. Export textiles and accessories to boutique retailers worldwide. Develop eco-conscious fashion using organic cotton, bamboo fabric, or recycled materials. Slow fashion, fair trade production, and limited-edition collections.
Coffee, Tea, and Cocoa. Indonesia is one of the world’s top coffee producers, and Bali’s own Kintamani coffee is well-regarded globally. Cocoa and herbal teas also have strong export demand. Export specialty coffee beans to roasters abroad. Develop premium tea blends using local herbs like ginger, lemongrass, and turmeric. Create Bali-branded chocolate products for export and tourism retail. Third-wave coffee, organic tea blends, and artisanal chocolate.
Natural Beauty and Wellness Products. Bali is known as a wellness destination, and demand for natural skincare, spa products, and aromatherapy oils is growing. Export organic soaps, essential oils, and herbal spa products. Launch global wellness brands rooted in Balinese traditions. Sell products online via e-commerce platforms targeting eco-conscious consumers. Clean beauty, zero-waste packaging, and natural ingredient certifications.
Organic Food and Superfoods. With rising health awareness worldwide, organic products from Bali have strong export potential. Export coconut oil, virgin coconut products, and Balinese spices. Market superfoods such as moringa, cacao nibs, or turmeric powder. Supply organic produce to overseas distributors and health food chains. Plant-based diets, superfood blends, and organic certification.
Legal and Business Considerations
· Foreigners can engage in exports by setting up a PT PMA, which allows trading and international distribution.
· Export businesses require special permits, including customs registration, product certifications (organic, fair trade, or halal depending on target market), and packaging compliance.
· Partnering with local producers ensures authenticity, while foreign investors can add value through branding, marketing, and global logistics.
The Future of Export and Local Products from Bali
· Demand for eco-conscious and sustainable products will grow.
· Digital platforms like Shopify, Amazon, and Etsy allow Bali-made goods to reach global audiences directly.
· Collaborations between foreigners and local artisans/agriculture producers will elevate quality standards and open new global markets.
While opportunities are vast, foreigners must carefully navigate Indonesia’s business regulations. Setting up a PT PMA (foreign-owned company) is the most common structure, allowing international investors to operate legally. Depending on the sector, minimum capital requirements may apply. It’s also essential to comply with licensing, tax regulations, and labor laws. Partnering with local consultants or legal advisors ensures smoother entry into the market.
While Bali offers attractive opportunities, foreigners must carefully navigate Indonesia’s business laws and regulations to operate legally and sustainably. Understanding the legal framework is essential before starting a venture, especially in sectors like tourism, real estate, F&B, or exports.
Business Structure – PT PMA (Foreign-Owned Company)
Foreigners must set up a PT PMA (Perseroan Terbatas Penanaman Modal Asing) to legally own and operate a business in Indonesia. Allows foreign ownership (depending on the industry). Eligible for official business licenses, tax registration, and employment permits. Can sponsor investor or work visas (KITAS). Capital Requirement: Typically IDR 10 billion (≈ USD 650,000) minimum authorized capital, though not all must be paid up initially.
Land and Property Ownership
Foreigners cannot directly own freehold land (Hak Milik). Leasehold Agreements: Long-term leases (25–30 years, extendable). Right to Build (Hak Guna Bangunan / HGB): Obtainable via a PT PMA for commercial projects. Nominee Arrangements: Risky and not legally secure, best avoided without strong legal contracts.
Licensing and Permits
Depending on the industry, different permits are required:
· Tourism licenses for hotels, villas, or travel agencies.
· F&B licenses for restaurants, cafés, or bars (plus alcohol permits if serving liquor).
· Trading licenses for export-oriented businesses.
· Environmental permits for eco-lodges, wellness centers, or agricultural projects.
· Working with a licensed notary and consultant in Bali ensures proper registration.
Taxation and Compliance
A PT PMA is subject to Indonesian corporate taxes (currently 22% corporate income tax). VAT (Value Added Tax) may apply to certain businesses (11%). Personal income tax applies for foreign directors or employees. Annual reporting and compliance with Indonesia’s OSS (Online Single Submission) system is mandatory.
Visas and Work Permits
· Investor KITAS: For foreign shareholders and directors actively managing their business.
· Work KITAS: For foreign employees hired by the PT PMA.
· Business Visas (B211A): For exploring opportunities, meetings, or market research (not for managing daily operations).
· Golden Visa: Recently introduced for high-value investors offering 5–10 years of residency.
Employment and Labor Law
Certain job positions are restricted to Indonesian citizens. Foreigners in Bali typically serve as directors, commissioners, or senior specialists. Businesses must prioritize hiring local staff and comply with wage regulations and BPJS (social security).
Sector Restrictions and Negative Investment List
Indonesia regulates foreign ownership in certain sectors. Some industries allow 100% foreign ownership, while others require joint ventures with local partners. Regular updates to the Positive Investment List (replacing the older Negative List) outline which industries are open to foreign investment.
Indonesia’s regulations can be complex and are updated frequently. Many successful foreign investors in Bali work with local legal firms, consultants, or business advisors to ensure compliance. A strong legal foundation not only avoids risks but also helps build long-term, reputable businesses on the island.
Here are some of the visa / stay-permit options foreigners need or can use in Bali (Indonesia) when investing, along with key requirements and limitations. Always double check current regulations, because things change.
Investor KITAS (E28A)
For foreigners who invest in or own a business (PT PMA) and want to live in Indonesia to manage or oversee their investment. • Be a shareholder, director, or commissioner in a PT PMA.
• Minimum share investment (in many cases) – there are thresholds depending on role (e.g. shareholder vs director) and company capital.
• Valid passport; company documentation; often proof of paid-up capital; sometimes financial statements, tax documentation, etc.
Investor KITAP
Permanent stay permit for investors. If you maintain active investment in Indonesia, you may qualify for this permit later. Usually after meeting certain conditions, like holding an Investor KITAS for a period, maintaining investment, proving ongoing business activity etc.
Golden Visa / Long-Term Investor Visa (E28B / E28C / E28D)
For high net-worth investors who want longer stays (5-10 years) and possibly bring family. It is designed to attract larger investments. There are higher investment thresholds (both for corporate investors and individual ones), proof of investment, sometimes in government-approved sectors. Also proof of living expenses, etc.
Business / Visit Visas (e.g. B211A, Business Visitor Visa)
For foreigners who want to come to Bali to explore business opportunities, attend meetings, negotiate, remote work sometimes, or do market research—not for managing a company long-term. Less strict investment requirements; often shorter stays; cannot do full employment or manage a company on this visa.
For Investor KITAS, many sources say the company in which you're investing (PT PMA) must have a minimum paid-up capital. One common figure cited is IDR 10 billion (≈ USD 600-700k depending on exchange). If you hold a managerial role (director or commissioner), or if your investment share is large, the requirements are stricter. If you're just a passive shareholder, sometimes the requirements are lighter.
The Golden Visa (longer term) was introduced to lure bigger investments. The government has set monetary thresholds (for example millions of USD) for individuals and corporations to qualify.
In short, while the business opportunities in Bali are vast, foreigners must balance ambition with compliance. Setting up the right structure, securing proper permits, and respecting Indonesian regulations are the keys to sustainable success.
As Bali recovers from global travel disruptions, the island is expected to see continued growth in sustainable tourism, eco-friendly businesses, and the digital economy. Government initiatives to attract foreign investment, along with improved infrastructure, make the island increasingly business-friendly. For foreigners, Bali offers not just a lifestyle opportunity but also the chance to be part of one of Southeast Asia’s most dynamic business landscapes.
