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QR Codes and Mobile Wallets Are Changing Japan’s Cash-Heavy Economy

Japan’s digital payments are accelerating as PayPay, Rakuten Pay, and Suica Mobile Wallet reshape a cash-heavy economy. From QR codes to tap-and-go transit, discover how these platforms change consumer habits, support small merchants, and drive cashless g

By Jun Takahashi | November 18, 2025

ZOZOTOWN and Yusaku Maezawa’s Vision for Online Fashion

ZOZOTOWN, founded by Yusaku Maezawa, revolutionized Japan’s fashion e-commerce by combining creativity, technology, and exclusive brand partnerships. Discover how the platform transformed online shopping and became Japan’s leading digital fashion destinat

By Jun Takahashi | November 08, 2025

The ROHM Japan Way to Building a Business That Lasts

ROHM supplies advanced SiC MOSFET chips used in ZEEKR’s EV models (001, 009, X) under Geely Group. These chips enhance power efficiency, reduce heat, and extend driving range—showcasing ROHM’s innovation leadership in next-generation electric vehicle tech

By Jun Takahashi | October 25, 2025

The Future of EVs in Japan and What It Means for Automakers and Investors

Japan’s automotive industry is accelerating toward an electric future. Learn how Toyota, Nissan, Honda, Mazda, Mitsubishi, and Subaru are shaping the nation’s EV transformation through innovation, partnerships, and sustainability.

By Jun Takahashi | October 11, 2025

Kirin Brewery Company Balancing Tradition and Innovation

Kirin Brewery Company, one of Japan’s “big four” brewers, is evolving beyond beer into health science and functional foods. From its iconic Kirin Lager to biotech-driven wellness products, Kirin is blending tradition with innovation to shape its global fu

By Jun Takahashi | October 03, 2025

Tamagotchi From Pixel Pets to Smart Devices

From its 1996 launch to over 100M units sold, Tamagotchi has evolved from a pocket pet craze into modern smart devices and special editions. Explore its history, products, and why this digital egg still captures hearts worldwide.

By Jun Takahashi | September 03, 2025

The Evolution of Sanrio from Japanese Stationery to Global Lifestyle Brand

Explore how Sanrio built a global brand through kawaii culture, iconic characters like Hello Kitty, smart licensing, digital strategy, and multigenerational marketing that keeps fans engaged from childhood to adulthood across the world.

By Jun Takahashi | August 01, 2025

Why Japan Is the Best Place in Asia to Work and Live

Explore why Japan is Asia’s top destination for work and living—offering global career opportunities, world-class infrastructure, personal safety, and a rich cultural lifestyle for professionals, skilled workers, and families alike.

By Jun Takahashi | May 12, 2025

Sony PlayStation's GStrategy: PS4 to PS5 Pro

PlayStation has cemented its position as a leader in the gaming industry through continuous innovation. Discover how Sony evolved PlayStation’s strategy from PS4 to PS5 with a global ecosystem focus, digital dominance, and subscription-based services.

By Jun Takahashi | March 22, 2025

Asahi Group Holdings

Asahi continues to innovate and expand. Its strategy involves strengthening its premium product lines, enhancing sustainability initiatives, and leveraging technology to meet changing consumer demands.

By Jun Takahashi | March 11, 2025