Japan’s digital payments are accelerating as PayPay, Rakuten Pay, and Suica Mobile Wallet reshape a cash-heavy economy. From QR codes to tap-and-go transit, discover how these platforms change consumer habits, support small merchants, and drive cashless g
ZOZOTOWN, founded by Yusaku Maezawa, revolutionized Japan’s fashion e-commerce by combining creativity, technology, and exclusive brand partnerships. Discover how the platform transformed online shopping and became Japan’s leading digital fashion destinat
ROHM supplies advanced SiC MOSFET chips used in ZEEKR’s EV models (001, 009, X) under Geely Group. These chips enhance power efficiency, reduce heat, and extend driving range—showcasing ROHM’s innovation leadership in next-generation electric vehicle tech
Japan’s automotive industry is accelerating toward an electric future. Learn how Toyota, Nissan, Honda, Mazda, Mitsubishi, and Subaru are shaping the nation’s EV transformation through innovation, partnerships, and sustainability.
Kirin Brewery Company, one of Japan’s “big four” brewers, is evolving beyond beer into health science and functional foods. From its iconic Kirin Lager to biotech-driven wellness products, Kirin is blending tradition with innovation to shape its global fu
From its 1996 launch to over 100M units sold, Tamagotchi has evolved from a pocket pet craze into modern smart devices and special editions. Explore its history, products, and why this digital egg still captures hearts worldwide.
Explore how Sanrio built a global brand through kawaii culture, iconic characters like Hello Kitty, smart licensing, digital strategy, and multigenerational marketing that keeps fans engaged from childhood to adulthood across the world.
Explore why Japan is Asia’s top destination for work and living—offering global career opportunities, world-class infrastructure, personal safety, and a rich cultural lifestyle for professionals, skilled workers, and families alike.
PlayStation has cemented its position as a leader in the gaming industry through continuous innovation. Discover how Sony evolved PlayStation’s strategy from PS4 to PS5 with a global ecosystem focus, digital dominance, and subscription-based services.
Asahi continues to innovate and expand. Its strategy involves strengthening its premium product lines, enhancing sustainability initiatives, and leveraging technology to meet changing consumer demands.