Explore Singapore’s leading property agencies and real estate professionals, including PropNex, ERA, Huttons Asia, and OrangeTee & Tie, and understand how they operate within one of Asia’s most regulated and transparent property markets.
Image courtesy of Asia Property Awards
Singapore’s real estate market is often described as resilient, tightly regulated, and highly transparent. Behind every residential transaction, commercial lease, and investment deal sits a large ecosystem of property agencies and licensed real estate professionals who act as the market’s connective tissue. From mass-market HDB resale flats to ultra-luxury condominiums and prime office towers, these professionals play a critical role in shaping how property is bought, sold, leased, and valued in the city-state.
One of the defining characteristics of Singapore’s property agency sector is its regulatory framework. All property agencies and real estate salespersons must be licensed and registered under the Council for Estate Agencies (CEA). This ensures that agents meet minimum professional standards, comply with ethical guidelines, and undergo continuous professional development.
This structure has helped position Singapore as one of Asia’s most trusted real estate markets. Buyers and investors—particularly foreign ones—are often reassured by the professionalism and accountability of local agents, especially in a market where property values can reach millions of dollars per transaction.
Today, Singapore is home to tens of thousands of registered real estate professionals operating under more than a thousand licensed agencies. While this creates a competitive environment, it also raises the overall quality of service, as agencies invest heavily in training, technology, and brand differentiation.
Property agencies in Singapore function as more than simple intermediaries. Large agencies operate almost like professional service firms, offering a wide range of solutions that go beyond listings and viewings.
Core services typically include residential and commercial sales, leasing, property marketing, and transaction management. Many agencies also provide investment advisory services, helping clients evaluate rental yields, capital appreciation potential, and long-term portfolio strategies. In the commercial and industrial segments, agencies may support site selection, space planning, and market feasibility studies for businesses.
For developers, property agencies often act as strategic partners. They manage project launches, coordinate sales teams, design marketing strategies, and handle buyer engagement throughout the sales cycle. In a competitive development market, the agency’s branding, sales execution, and market intelligence can significantly influence a project’s success.
Singapore’s agency landscape is a mix of local market leaders and international brands. A small group of large firms accounts for the majority of agents and listings, while hundreds of smaller agencies serve niche markets and specialized client segments.
PropNex Realty Pte Ltd is Singapore’s largest listed real estate agency, with a significant presence both domestically and regionally. Founded in 2000, PropNex has grown into the country’s most expansive property agency network, distinguished by its deep industry experience, extensive agent base, and broad range of real estate services.
The company operates out of its headquarters at HDB Hub, Toa Payoh, and is registered under Singapore’s Accounting and Corporate Regulatory Authority (ACRA) with registration number 199903004H. PropNex’s principal business covers real estate agency services and valuation, serving clients across residential, commercial, and industrial segments.
PropNex traces its roots to the late 1990s when the founders of two smaller agencies — Prulink and Nooris — joined forces to create a stronger, more comprehensive service platform. The official merge in 2000 marked the birth of PropNex as a unified brand in the Singapore real estate market.
Over the years, the company has achieved a number of industry milestones: Expanding its agent network to over 12,000 licensed salespersons in Singapore. Introducing professional firsts in the industry, such as early adoption of structured training and career development programmes for agents. Winning certifications and awards that recognize service excellence and corporate reputation.
PropNex’s service portfolio goes beyond basic property listings, making it a full-spectrum real estate services group. Key offerings include:
· Residential, commercial, and industrial brokerage – Representing buyers, sellers, landlords, and tenants in transactions across property types.
· Project marketing – Partnering with developers to launch and sell new projects, including strategic market positioning, sales execution, and buyer engagement.
· Valuation services – Providing independent valuation advice for clients and institutions.
· Corporate leasing and consultancy – Serving businesses with strategic property advice, lease negotiations, and portfolio advisory.
· Auction and collective sales – Helping clients explore alternative routes to transact properties and maximise value.
The company also places a strong emphasis on training and professional development. Its Life Mastery Academy runs regular programmes designed to enhance skills, ethics, and market knowledge among its agent community.
ERA Realty Network Pte Ltd is one of Singapore’s largest and most established real estate agencies, second only to PropNex in terms of agent numbers. As of early 2025, ERA had approximately 8,648 licensed property agents operating in Singapore, making it a major force in the local agency landscape.
Founded in 1982, ERA has grown steadily over more than four decades to become an enduring name in Singapore’s property market. It was one of the first agencies to achieve significant scale in terms of agent network and market footprint, helping it become a widely recognised brand among both homeowners and investors.
ERA is a wholly owned subsidiary of APAC Realty Limited, a company listed on the Singapore Exchange (SGX). This corporate structure has given ERA access to broader regional opportunities and operational support while positioning it strongly against competitors.
Headquartered in Singapore, ERA also operates across the Asia Pacific region — with agencies and offices spanning multiple countries — but its Singapore arm remains one of the most significant contributors to its business and reputation.
ERA’s service offerings cover the full spectrum of the real estate lifecycle, tailored to both individual consumers and corporate clients:
· Residential Sales & Leasing: ERA agents help clients with resale and rental transactions across both HDB and private residential segments.
· Commercial & Industrial Brokerage: Specialists support leasing and sales in non-residential sectors, including offices, retail spaces, and industrial properties.
· Project Marketing: ERA works with developers to launch and market new property developments, offering strategic outreach to potential buyers and investors.
· Property Management: The agency’s property management team oversees maintenance and operational responsibilities for various developments.
· Auction Services: ERA’s auction team advises on pricing and sale timing for both residential and commercial properties.
· Valuation and Research: Through dedicated in-house teams, ERA provides valuation services and market research insights to clients, supporting transparency and data-informed decision-making.
This diversified suite of services allows the agency to cater to a wide range of market needs, from first-time home buyers and landlords to large corporations seeking relocation or investment opportunities.
ERA has historically embraced technology and innovation as core components of its competitive strategy. The firm has developed proprietary tools and digital platforms — such as advanced CRM systems — aimed at empowering agents with market data, transaction analytics, and client engagement capabilities.
Its headquarters at the ERA APAC Centre in Toa Payoh also reflects this focus: the building doubles as a workspace and innovation hub equipped with facilities to support training, collaboration, and agent productivity.
Like other major agencies in Singapore, ERA places strong emphasis on continuous learning and professional growth for its real estate agents. The company runs structured training programs designed to keep agents up-to-date with market trends, regulatory developments, and best practices.
This investment in human capital helps strengthen service quality and agent competency across diverse market conditions — a key element for agencies operating in a complex and tightly regulated real estate environment.
ERA’s long history and market presence have helped it build a trusted brand among consumers and professionals alike. Over the years the agency has received industry recognition for its service excellence and innovation, including accolades such as: 5-Star Real Estate Agency by the Asia Pacific Property Awards. Most Innovative Real Estate Agency at the SBR Listed Companies Awards. Top Property Agency by Influential Brands awards. These acknowledgements reflect ERA’s longstanding presence and reputation within Singapore’s real estate sector.
ERA’s vision emphasizes being a real estate company of choice for both clients and agents. It underlines a commitment to service excellence, customer satisfaction, and professional integrity. These values guide how the agency engages clients and cultivates its internal culture.
Its mission incorporates innovation, ethical conduct, and a client-centric mindset — three pillars that remain essential in a competitive property market. ERA Realty Network Pte Ltd stands as a foundational pillar in Singapore’s property agency landscape. With decades of history, a broad network of agents, diversified service offerings, and an ongoing emphasis on innovation and professional development, ERA continues to influence how real estate transactions are conducted in one of Asia’s most dynamic property markets.
Huttons Asia Pte Ltd is one of Singapore’s leading and fastest-growing private real estate agencies, known for its expanding agent network, strong market presence, and blend of technology, training, and client service excellence. Established in 2002, Huttons Asia has grown from a local startup into a major player in Singapore’s property industry, consistently ranking among the top agencies by agent count and market influence.
Huttons Asia began its journey in the early 2000s and has since developed into Singapore’s largest private real estate agency, distinguishing itself from publicly listed competitors while expanding regionally. Over the past decade, it has broadened its services and strengthened its footprint through organic growth and strategic alliances — including a past collaboration with international firm Savills that boosted its residential project marketing capabilities.
Today, Huttons Asia boasts thousands of licensed real estate professionals — with around 5,700+ agents in Singapore — and maintains a strong presence across multiple markets, positioning itself as a formidable alternative to major full-service agencies.
At the helm is Mark Yip, CEO, who has guided the agency through rapid growth and transformation. Huttons Asia’s vision emphasizes becoming the agency of choice for both clients and agents by offering high-quality service, deep local expertise, and a collaborative culture that supports professional development and innovation.
The company focuses on a client-centric mission — combining market knowledge and technology to deliver seamless property experiences. Its culture encourages continuous learning, authentic engagement with clients, and a supportive environment aimed at empowering agents and staff.
Huttons Asia provides a comprehensive suite of real estate services, covering key segments of Singapore’s property market:
· Residential Brokerage: Supporting buyers, sellers, landlords, and tenants across HDB, private condos, landed homes, and luxury estates.
· Commercial and Industrial Transactions: Assisting investors and businesses on leasing and acquisition of offices, retail spaces, and industrial property.
· Project Marketing: Working with developers to market and sell new launch projects through tailored campaigns and market insights.
· Auction and Collective Sales: Facilitating alternative sales pathways and helping owners maximize value.
· Valuation & Consultancy: Offering data-backed guidance and advice to support informed decision-making across market cycles.
Huttons also invests in technology tools designed to boost agent productivity and client service quality — including proprietary applications for market analysis and lead-management systems — underscoring its commitment to innovation.
OrangeTee & Tie Pte Ltd is one of Singapore’s most respected and innovative property agencies, known for its early adoption of technology, strong emphasis on professionalism, and evolving role beyond traditional brokerage services. Founded in February 2000, the firm has grown significantly over the past two decades and today ranks among the top real estate agencies in Singapore.
OrangeTee began as a dynamic and tech-forward real estate enterprise, with a vision to harness digital tools and data to improve property transactions and market access for clients. In 2017, the company solidified its market position by merging the associate agency of OrangeTee and Edmund Tie & Company Property Network to form OrangeTee & Tie, creating one of the largest real estate networks in the country.
The agency was built around leveraging technology early—long before many competitors—to offer online listings, agent support platforms, and digital services that enhance both agent productivity and client experience.
OrangeTee & Tie is headquartered at 430 Lorong 6 Toa Payoh, Singapore, and is registered as a private company that focuses on real estate agency services and valuation, with additional capabilities in software and digital platform development. The company offers a comprehensive suite of real estate services, including:
· Residential, commercial, and industrial brokerage—serving buyers, sellers, landlords, and tenants across property types in Singapore.
· Overseas property services and investment solutions—extending opportunities for clients looking beyond Singapore’s borders.
· Valuation and consultancy—providing independent assessments and market research to support informed decision-making.
· PropTech tools and digital platforms—including proprietary agent apps, research dashboards, and data analytics systems designed to streamline work and empower both clients and agents.
A defining feature of OrangeTee & Tie is its proptech-oriented approach. The company has made significant investments in digital platforms that enhance transparency, provide advanced market insights, and improve engagement for both agents and consumers. In 2024, OrangeTee completed a major brand refresh under CEO Justin Quek, showcasing not just a new visual identity but a renewed mission to position agents as trusted advisers—not just transaction facilitators—and to make property decisions more accessible and informed.
Among its innovations are: A Market Analytics Suite with extensive dashboards and data filters that help both advisers and clients understand market trends and pricing dynamics. An AI-enabled mobile operating system (AMOS) designed to streamline communications, appointments, and workflow across digital touchpoints. A dedicated Research Hub with interactive infographics and themed reports on property sectors such as HDB, private residential, commercial and industrial markets.
OrangeTee & Tie places strong emphasis on training and development. The company has established structured programs and partnerships that equip its advisers with up-to-date skills in market trends, regulations, and digital tools. Workshops, boot camps, and technology-based learning pathways help agents adapt to evolving market demands and deliver quality service.
Strategic collaborations with other organisations have also expanded the value-added services available to agents—for example, financial partnerships that enable advisers to provide additional solutions like car-financing options to property clients. These agencies not only handle sales and leasing but also provide valuation services, investment consultancy, property management, and international property solutions.
Singapore’s property agency landscape is dominated by several large players that collectively represent a substantial share of registered agents. These firms are known for extensive training systems, proprietary technology platforms, and strong brand recognition.
Large agencies typically operate on a commission-sharing model, where agents function as independent contractors while benefiting from centralized support such as marketing tools, legal guidance, and lead-generation systems. This structure allows agencies to scale rapidly while giving individual agents flexibility and entrepreneurial upside.
At the same time, hundreds of boutique agencies operate across the island. These smaller firms often focus on niche segments such as luxury homes, landed properties, expatriate rentals, or specific commercial sectors. Their value proposition lies in specialization, deep local knowledge, and highly personalized service.
The modern real estate professional in Singapore wears many hats. Beyond facilitating transactions, agents are expected to act as market analysts, negotiators, compliance advisors, and relationship managers.
A significant part of an agent’s work involves pricing strategy and market education. With frequent policy updates, cooling measures, and shifting interest-rate environments, clients rely on agents to interpret how macroeconomic and regulatory changes affect property values and affordability.
Agents also manage the full transaction process, from marketing and viewings to negotiations, documentation, and completion. In a market governed by detailed legal and financial requirements, accuracy and compliance are critical. Mistakes can be costly, both financially and reputationally.
Increasingly, top-performing agents distinguish themselves through advisory capabilities rather than pure salesmanship. Investors, in particular, expect data-driven insights, long-term planning, and portfolio-level thinking rather than one-off transactions.
Technology has reshaped how property agencies operate in Singapore. Digital listing platforms, virtual tours, data analytics tools, and customer relationship management systems are now standard across most major agencies.
Online portals have increased transparency, allowing buyers and tenants to compare prices, track transaction histories, and research neighborhoods before engaging an agent. As a result, real estate professionals must add value beyond information access, focusing on interpretation, strategy, and execution.
Many agencies have invested heavily in proprietary platforms that integrate listings, market data, and agent productivity tools. These systems help agents respond faster to clients, track leads, and manage transactions more efficiently. Social media and digital marketing have also become central to personal branding, with top agents building strong online followings to attract clients.
Despite the competitive nature of the industry, real estate remains an attractive career path in Singapore. The profession offers flexible working arrangements, performance-based income, and opportunities for entrepreneurship.
However, success is far from guaranteed. A significant portion of agents exit the industry within their first few years, often due to inconsistent income, intense competition, or lack of discipline. Those who succeed tend to combine market knowledge, strong networks, and long-term client relationship management.
Large agencies invest heavily in training programs, mentorship, and leadership development to improve agent retention and performance. This focus on human capital reflects the industry’s understanding that people—not listings—are its most valuable asset.
Singapore’s property agencies operate in an environment shaped by government policy, economic cycles, and demographic shifts. Cooling measures, stamp duties, and loan restrictions can slow transaction volumes, directly impacting agency revenue and agent income.
Rising digital competition and increasing consumer sophistication also pressure agents to continuously upgrade their skills. Clients today expect transparency, professionalism, and strategic advice, not just access to properties.
At the same time, the industry faces reputational risks. Isolated cases of unethical behavior can attract public scrutiny, reinforcing the importance of regulation, compliance, and professional standards.
Looking forward, Singapore’s property agency sector is likely to become more specialized, data-driven, and advisory-focused. As transaction volumes fluctuate, agencies and agents who can provide genuine insight and long-term value will stand out.
For investors, homeowners, and businesses alike, real estate professionals remain a vital gateway to navigating one of Asia’s most sophisticated property markets. In a city where space is scarce and regulations are precise, the expertise of property agencies continues to play a central role in shaping Singapore’s urban and investment landscape.
