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New Makeup Aesthetics That Are Taking Over Social Media

Explore the new makeup aesthetics taking over social media—from skin-first minimalism and sad blush to glossy textures, monochrome looks, soft grunge, and futuristic glam shaping modern beauty trends worldwide.

By Lila Reed | January 17, 2026

Men’s Grooming Is No Longer a Niche Market

Explore how luxury skincare brands like La Prairie, Augustinus Bader, Shiseido Men, Sisley Paris, and Clé de Peau Beauté are shaping modern masculinity through science-driven, understated men’s grooming.

By Lila Reed | December 15, 2025

The Future of Vegan Beauty and the Skincare Revolution

Vegan beauty is transforming skincare with cruelty-free, plant-based formulas and eco-conscious innovation. Discover how brands like E.L.F., Milk Makeup, and R.E.M. Beauty lead the clean revolution embraced by conscious consumers and global celebrities.

By Lila Reed | October 31, 2025

Fenty Beauty The Rise of an Inclusive Global Brand

Rihanna’s Fenty Beauty revolutionized cosmetics with inclusive shades, global reach, and bold innovation. Loved in the US, UK, Asia, Australia, and New Zealand, Fenty Beauty and Fenty Skin continue to set new standards in beauty and skincare worldwide.

By Andrew Bennett | August 26, 2025

Refresh Your Appearance Without Surgery

Celebrities like Jennifer Aniston, Eva Mendes, and Chrissy Teigen maintain their youthful looks with low-risk enhancements like Botox, fillers, thread lifts, and laser treatments—subtle, effective, and with minimal downtime.

By Lila Reed | August 07, 2025

Viva Cosmetics Celebrates 63 Years as Indonesia’s Most Trusted Beauty Brand

Viva Cosmetics celebrates 63 years as Indonesia’s trusted local beauty brand. Known for its iconic Milk Cleanser, affordable skincare, halal-certified formulas, and consistent innovation, Viva remains a staple across generations of Indonesian consumers.

By Lila Reed | July 18, 2025

How Plants, Foods, and Habits Help You Look Youthful Naturally

Discover how to look younger naturally with powerful plant-based ingredients like bakuchiol, niacinamide, and hyaluronic acid—plus anti-aging foods, herbal habits, and DIY beauty rituals that restore glow, reduce wrinkles, and boost collagen.

By Lila Reed | July 08, 2025

K-Beauty Guide: Korean Skincare Routine & Top Brands

Discover the essence of K-Beauty—its skincare philosophy, 7-step routine, and top brands like Laneige, Sulwhasoo, COSRX, and Beauty of Joseon. Achieve radiant, glass-like skin inspired by Korean beauty standards and K-pop idols.

By Lila Reed | May 27, 2025

Indonesia’s Girls Are Obsessed with Rosé All Day Cosmetics

Rosé All Day Cosmetics captures the hearts of young, urban Indonesian women with clean, vegan, and halal beauty products that blend aesthetics, ethics, and daily practicality for Gen Z and Millennials.

By Lila Reed | May 09, 2025

Haus Labs by Lady Gaga

Haus Labs by Lady Gaga blends clean beauty with innovation and bold artistry. With viral hits and global reach, the brand is redefining makeup through skincare-infused formulas and inclusive, high-performance products.

By Andrew Bennett | April 19, 2025