Mon, Dec 01 2025
Explore how Sanrio built a global brand through kawaii culture, iconic characters like Hello Kitty, smart licensing, digital strategy, and multigenerational marketing that keeps fans engaged from childhood to adulthood across the world.
Social commerce is transforming global retail as brands use TikTok, Instagram, and influencers to drive sales. From live shopping to user-generated content, discover how platforms and creators are powering a multi-trillion-dollar digital economy.
Charles & Keith, a Singapore-born brand, has become a global fashion success through trend-led design, digital strategy, and cultural relevance. With strong markets in China, South Korea, and Malaysia, it redefines affordable luxury across Asia-Pacific an
Discover how digital marketing fuels both brand building and revenue growth. Learn from top NYC agencies like R/GA, Huge, and Taktical that helped global brands such as Nike, Google, and Casper scale visibility, engagement, and conversions.
KFC’s success lies in its ability to blend tradition with innovation. By maintaining a strong brand identity, embracing digital trends, localizing its offerings, optimizing worldwide distribution, and executing clever marketing campaigns.
Coca-Cola’s journey from a local soda company to a global brand is a testament to strategic business planning, strong branding, and effective market adaptation. By maintaining a balance between global standardization and local customization.
Casamigos Tequila is a prime example of how a well-executed business idea, backed by authenticity and quality, can disrupt an industry. What started as a personal tequila for friends turned into a billion-dollar brand.
Kylie Cosmetics’s cosmetics empire showcases how a well-executed marketing strategy, coupled with a strong personal brand, can lead to incredible success. Her ability to connect with her audience, create hype, and strategically expand her business.
Discover how American celebrities like Kim Kardashian, Rihanna, The Rock, and MrBeast built powerful business empires using social media platforms like Instagram, TikTok, and YouTube to market products, grow brands, and drive millions in monthly revenue.
Discover the hidden psychology behind everyday purchases. From emotional triggers and cognitive biases to brand loyalty and FOMO, learn how marketers shape consumer behavior—and how awareness can lead to smarter spending decisions.
