HSBC and Shiseido’s Role in Jewel Changi Airport’s Iconic Attractions

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HSBC and Shiseido’s Role in Jewel Changi Airport’s Iconic Attractions

Jewel Changi Airport is more than just a transportation hub—it is a world-class destination blending nature, technology, and luxury. Two major global brands, HSBC and Shiseido, have played key roles in elevating its most iconic attractions: the HSBC Rain Vortex and the Shiseido Forest Valley. Their sponsorships go beyond branding; they align with their corporate values and contribute to the immersive experience that defines Jewel.

ELL YI

February 16, 2025

2Min Reads

Bussines

HSBC and the Rain Vortex: A Symbol of Strength and Innovation

The HSBC Rain Vortex is the world’s tallest indoor waterfall, standing at 40 meters (131 feet) and acting as the heart of Jewel Changi Airport. HSBC’s sponsorship of this breathtaking feature aligns perfectly with the bank’s global branding and commitment to sustainability, innovation, and connecting people across borders.

Why HSBC Sponsored the Rain Vortex

Global Reach and Visibility With millions of travelers passing through Changi Airport annually, HSBC benefits from high international exposure. The waterfall serves as an iconic landmark, reinforcing HSBC’s presence in one of the world’s busiest airports.
Symbol of Strength and Connectivity Water is often associated with resilience and flow—concepts that align with HSBC’s mission as a global financial institution facilitating seamless international transactions.
Commitment to Sustainability The Rain Vortex is designed with an eco-friendly water management system, recycling rainwater to minimize waste. HSBC’s sponsorship reflects its sustainability initiatives, positioning the brand as environmentally responsible.

Shiseido and the Forest Valley: A Tribute to Beauty and Well-Being

Surrounding the Rain Vortex is the Shiseido Forest Valley, a lush indoor oasis with over 2,000 trees and 100,000 shrubs from around the world. As a leading Japanese beauty brand, Shiseido’s sponsorship of this botanical wonder aligns with its core values of harmony, nature, and well-being.

Why Shiseido Sponsored the Forest Valley

Beauty and Nature Connection Shiseido has a long-standing philosophy of integrating beauty with nature, making the Forest Valley a perfect match for the brand’s identity. The serene landscape mirrors the calming and rejuvenating experience of Shiseido’s skincare products.
A Multisensory Brand Experience Walking through the Shiseido Forest Valley engages all the senses—sight, sound, and scent—offering a similar therapeutic effect as Shiseido’s skincare and wellness products. This reinforces the brand’s focus on holistic well-being.
Luxury and Prestige Shiseido’s association with Jewel Changi Airport enhances its luxury brand image. By sponsoring a tranquil, immersive experience at a premium location, Shiseido reinforces its status as a high-end beauty brand.

Strategic Branding in a World-Class Destination

Both HSBC and Shiseido have leveraged their sponsorships to create powerful brand associations:

HSBC Rain Vortex = Strength, Connectivity, and Sustainability

Shiseido Forest Valley = Beauty, Well-Being, and Luxury

These partnerships elevate Jewel Changi Airport beyond an ordinary travel destination, turning it into a global icon of design, nature, and innovation. As travelers pass through, they experience these brands not just through advertisements but as part of an unforgettable journey.