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Pop Mart: How Collectibles Became a Global Craze

Pop Mart has turned blind box toys into a global collectibles craze. With characters like Molly, Dimoo, Labubu, and Crybaby, plus flagship stores and roboshops worldwide, the brand is redefining art toys, fandom culture, and the future of collectibles.

By Lila Reed | October 05, 2025 | 0 Comments

Tamagotchi From Pixel Pets to Smart Devices

From its 1996 launch to over 100M units sold, Tamagotchi has evolved from a pocket pet craze into modern smart devices and special editions. Explore its history, products, and why this digital egg still captures hearts worldwide.

By Jun Takahashi | September 03, 2025 | 0 Comments

The Evolution of Sanrio from Japanese Stationery to Global Lifestyle Brand

Explore how Sanrio built a global brand through kawaii culture, iconic characters like Hello Kitty, smart licensing, digital strategy, and multigenerational marketing that keeps fans engaged from childhood to adulthood across the world.

By Jun Takahashi | August 01, 2025 | 0 Comments

Celebrities Who Love Mattel's Iconic Toys

Margot Robbie, Nicki Minaj, Paris Hilton, and more stars are embracing Mattel’s iconic brands—from starring in Barbie to collecting rare dolls and Hot Wheels. Discover how celebrity power keeps Mattel relevant across fashion, film, and fandoms.

By Andrew Bennett | June 06, 2025 | 0 Comments

Inside the Rise of Pop Mart as a Worldwide Collectibles Phenomenon

Pop Mart, the Chinese art toy giant, has captivated global audiences with its blind box collectibles like Molly and Skullpanda. From Beijing origins to U.S. flagships, discover how it blends design, surprise, and pop culture into a booming global business

By Lila Reed | May 18, 2025 | 0 Comments