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The Evolution of Sanrio from Japanese Stationery to Global Lifestyle Brand

Explore how Sanrio built a global brand through kawaii culture, iconic characters like Hello Kitty, smart licensing, digital strategy, and multigenerational marketing that keeps fans engaged from childhood to adulthood across the world.

By Jun Takahashi | August 01, 2025 | 0 Comments

The Digital Strategies Powering Global Brands and NYC Agencies

Discover how digital marketing fuels both brand building and revenue growth. Learn from top NYC agencies like R/GA, Huge, and Taktical that helped global brands such as Nike, Google, and Casper scale visibility, engagement, and conversions.

By Andrew Bennett | June 12, 2025 | 0 Comments

Coca-Cola's Global Strategy: Secrets Behind Its Dominance

Coca-Cola’s journey from a local soda company to a global brand is a testament to strategic business planning, strong branding, and effective market adaptation. By maintaining a balance between global standardization and local customization.

By Andrew Bennett | March 03, 2025 | 0 Comments

The Success Story of Casamigos Tequila

Casamigos Tequila is a prime example of how a well-executed business idea, backed by authenticity and quality, can disrupt an industry. What started as a personal tequila for friends turned into a billion-dollar brand.

By Andrew Bennett | March 01, 2025 | 0 Comments

Mastering the Art of Personal Branding in the Digital Age

Learn how to build a powerful personal brand in the digital age. Define your identity, grow your online presence, create valuable content, manage your reputation, and attract career and business opportunities through strategic branding.

By Andrew Bennett | December 15, 2024 | 0 Comments