Titleist leads the golf world in 2025 with its best-selling Pro V1 balls, advanced TSR drivers, SM10 Vokey wedges, and T-Series irons—trusted by PGA pros like Jordan Spieth, Justin Thomas, and Nelly Korda for performance, precision, and feel.
Image courtesy of Back 2 Basic Golf
When it comes to global golf excellence, one name continues to define both professional performance and recreational confidence: Titleist. From the PGA Tour to amateur fairways, the brand’s dominance spans across categories—especially with its Pro V1 golf balls, TSR drivers, and the latest Vokey SM10 wedges.
Titleist is one of the most prestigious and respected brands in the golf industry, known especially for its golf balls and precision equipment. Here's a detailed overview:
Founded: 1932, in Massachusetts, USA. Parent Company: Acushnet Company. Name Origin: "Titleist" comes from the word titlist, meaning "title holder" or champion.
Titleist Is Best Known For. Golf Balls - Pro V1 / Pro V1x: Industry-leading performance balls, known for their distance, control, and consistency. Used by top professionals like Scottie Scheffler, Justin Thomas, and Jordan Spieth. Most played ball on the PGA Tour for over 20 years.
Irons - Series include T100, T150, T200, T300, catering from pros to high-handicappers. Known for feel, accuracy, and premium craftsmanship.
Drivers & Woods - TSR (Titleist Speed Redefined) series is their current line. Emphasizes speed and ball flight control.
Wedges - Vokey Design Wedges, created by legendary designer Bob Vokey. A top choice among tour players for spin and control around the greens.
Putters - Scotty Cameron putters (under Titleist) are highly sought after for their feel and prestige. Used by Tiger Woods (historically), Jordan Spieth, and many others.
Technology & Custom Fitting. Titleist emphasizes custom fitting, R&D, and tour feedback. They run Titleist Thursdays (fitting events) and TPI (Titleist Performance Institute) to help golfers find optimal gear.
Founded: 1932. Founder: Phillip E. Young, a graduate of MIT and owner of a precision molded rubber company in Massachusetts. After missing a crucial putt during a golf game, Young suspected the ball was not balanced. He took it to an X-ray lab and discovered its core was off-center. That sparked the idea to design a more consistent and precisely balanced golf ball.
Innovation was the core of Titleist from day one. The First Titleist Ball (1935). After 3 years of R&D, the first Titleist ball was released in 1935. It featured a machine-wound rubber core, ensuring perfect balance and superior performance. "The #1 Ball in Golf" was born from their commitment to quality and consistency.
Titleist gained traction quickly in pro shops and tournaments. By the 1940s, it became the most used ball on the PGA Tour, a position it has never relinquished. The company introduced balata-covered balls, known for their soft feel—ideal for skilled players.
Becoming a Golf Brand Powerhouse (1960s–1980s). Expanded beyond balls to include clubs and accessories. Acushnet, the parent company, was purchased by American Brands Inc. in 1976 (which later became Fortune Brands). FootJoy, a well-known golf shoe and glove company, was acquired and integrated, strengthening Titleist’s apparel presence.
Club Division Growth (1990s). The 1990s marked Titleist’s serious entry into clubs, including: DTR Irons (Distance Through Research). 975D Driver, one of the first successful titanium drivers. The introduction of Vokey Design Wedges (1997) and Scotty Cameron Putters solidified Titleist's reputation in the short game.
Global Expansion and Brand Dominance (2000s–2010s). Pro V1 Ball launched in 2000, revolutionizing the ball market with a multi-layer design combining distance and spin. By mid-2000s, Titleist was dominant in every PGA Tour stat, from balls to wedges to putters. Worldwide facilities and fitting centers were opened, including: Thailand, Japan, Korea and Europe. Sponsorship deals with players like Tiger Woods (early in his career), Adam Scott, Jordan Spieth, and Justin Thomas boosted global awareness.
Acushnet IPO and Modern Titleist (2011–Today). In 2011, Acushnet Company was sold by Fortune Brands to a group led by Fila Korea Ltd. and other investors. In 2016, Acushnet went public on the New York Stock Exchange (NYSE: GOLF). The brand further expanded club lines with: T-Series Irons. TSR Drivers. SM10 Vokey Wedges. Phantom X Scotty Cameron Putters.
Titleist Today (2025). Headquarters: Fairhaven, Massachusetts, USA. Sold in over 100 countries, with manufacturing and fitting centers around the world. Thousands globally, especially in R&D, production, and tour support. Continues to be the #1 ball and wedge on the PGA, LPGA, and worldwide tours.
Notable Titleist Ambassadors (Past & Present): Jordan Spieth. Justin Thomas. Adam Scott. Patrick Cantlay. Cameron Young. Nelly Korda. Webb Simpson
Here's a comprehensive list of all current Titleist product categories and major product lines as of 2025, covering everything from golf balls to gear and accessories.
Golf Balls - Premium Tour Performance: Pro V1. Pro V1x. Pro V1x Left Dash. AVX
Tour Speed & Distance: Tour Speed. Tour Soft. Velocity. TruFeel
Here's a detailed breakdown of all current Titleist golf balls, organized into Premium Tour Performance and Tour Speed & Distance categories. These descriptions reflect the 2024–2025 lineup used by professionals and amateurs alike.
These balls are designed for elite control, precision, spin, and feel, offering tour-level performance.
Pro V1
Feel: Soft. Flight: Mid. Spin: Mid iron spin, high short-game spin. Distance: Long, with penetrating trajectory. Core: High-gradient core for lower long-game spin. Who it's for: Players seeking a balanced feel, exceptional short-game control, and mid-flight trajectory. Tour Usage: Jordan Spieth, Patrick Cantlay, Tony Finau. Best for: Players who want versatility, softer feel, and strong greenside control.
Pro V1x
Feel: Firmer than Pro V1. Flight: High. Spin: Higher iron spin, excellent short-game spin. Distance: Very long. Core: Dual-core design for speed and high trajectory. Who it's for: Golfers who prefer a higher ball flight, firmer feel, and more spin on full shots. Tour Usage: Justin Thomas, Danielle Kang. Best for: Players who want more spin and height, especially off irons and driver.
Pro V1x Left Dash
Feel: Firmest of the Pro V1 family. Flight: High. Spin: Low spin across the bag, including driver. Distance: Very long with strong roll-out. Core: Designed for maximum speed and low spin. Who it's for: High-speed players seeking low spin and more distance without sacrificing short-game performance. Tour Usage: Bryson DeChambeau (historically), other high-speed tour pros. Best for: Players who want distance + high flight + low spin.
AVX
Feel: Extremely soft. Flight: Low. Spin: Low iron spin, high short-game spin. Distance: Very long with low trajectory. Core: Reformulated core for feel and low flight. Who it's for: Players who prefer a soft feel, low spin, and lower ball flight for control. Tech: Softer urethane cover and aerodynamic dimple pattern. Best for: Moderate-speed players who want soft feel, low spin, and added carry.
Tour Speed & Distance Balls
Designed for affordable performance, distance gains, and feel across skill levels.
Tour Speed
Feel: Medium-soft. Flight: Mid to high. Spin: Moderate. Distance: Long. Cover: Thermoplastic urethane (TPU) for soft feel and greenside control. Who it's for: Intermediate players wanting near-tour performance at a better value. Best for: Players who want a mix of soft feel, solid control, and tour-like distance.
Tour Soft
Feel: Very soft. Flight: Mid. Spin: Low to mid spin. Distance: Long. Core: Largest Titleist core for distance. Cover: Thin 4CE grafted cover for greenside feel. Who it's for: Everyday golfers who want easy distance and soft feel. Best for: Mid-to-high handicappers seeking better feel and distance with some short-game performance.
Velocity
Feel: Firm
Flight: High. Spin: Very low (especially off driver and irons). Distance: Maximum. Core: High-speed LSX core. Who it's for: Golfers seeking raw speed and carry distance. Best for: Distance seekers, especially those with slower swing speeds who need lift and roll.
TruFeel
Feel: Ultra-soft. Flight: Low to mid. Spin: Low. Distance: Long. Core: Fast low-compression core. Cover: TruFlex cover for enhanced feel. Who it's for: Recreational players wanting very soft feel, straight flight, and budget-friendly price. Best for: Beginners and casual players looking for feel and forgiveness.
Here's a detailed breakdown of Titleist golf clubs as of 2024–2025, including drivers, fairway woods, hybrids, utilities, and irons. These clubs are designed for every level of golfer—from tour professionals to high-handicap players.
Drivers – TSR Series (Titleist Speed Redefined)
TSR1 – Lightweight, high launch. Target: Moderate swing speed players. Lofts: 9°, 10°, 12° Head Design: Ultra-lightweight with deep CG for easy launch. Performance: Maximum speed, high launch, draw bias. Best For: Senior players, beginners, or those with sub-90 mph swing speeds. Shaft Options: Lightweight graphite, custom fitting available. Focus: Speed + high launch for slower swings.
TSR2 – Forgiving with speed. Target: All skill levels. Lofts: 8°, 9°, 10°, 11° Head Design: Aerodynamic shape with CG optimized for forgiveness. Performance: Maximum forgiveness + high ball speed across face. Tour Usage: Cameron Young, Max Homa. Face Technology: Variable Face Thickness (VFT) for consistent speed. Focus: Forgiveness, stability, and distance for all golfers.
TSR3 – Tour-preferred with adjustable CG. Target: Skilled and consistent ball strikers. Lofts: 8°, 9°, 10° Head Design: Tour-preferred shape with SureFit Adjustable CG Track. Performance: Shot-shaping control, mid-launch. Tour Usage: Justin Thomas, Jordan Spieth. CG Track: 5-position movable weight for custom ball flight. Focus: Precision fitting + maximum control.
TSR4 – Low spin, compact shape. Target: High-speed players needing spin reduction. Lofts: 8°, 9°, 10° Head Design: Compact 430cc head. Performance: Dual CG positions (forward for low spin, rear for more stability). Best For: Better players needing low launch & max roll-out. Spin: Lowest spin driver in TSR lineup. Focus: Low spin, compact profile, aggressive ball flight.
TSR1 Slower swing speeds, Lightweight for launch and carry. TSR2 Max forgiveness and distance. TSR3 Adjustable CG and tour shape. TSR4 Fairways 13° 3-wood with driver distance. Built with ultra-thin faces and optimized turf interaction for versatility.
TSR1 / TSR2 / TSR3 Hybrids. U505 Utility Iron. T200 Utility Build
TSR1 Hybrid.Lofts: 20°, 23°, 26° Best For: Slow to moderate swing speeds. Launch: High. Forgiveness: Excellent. Shaft: Ultralight graphite. Perfect for replacing long irons with ease and height.
TSR2 Hybrid. Lofts: 18°, 21°, 24° Profile: Slightly larger, more forgiving. Launch: Mid-high. Best For: Versatile use from fairway or rough. Feel: Traditional yet stable. Forgiving hybrid for all skill levels.
TSR3 Hybrid. Lofts: 19°, 21°, 24° Profile: Tour-inspired compact head. Adjustability: SureFit CG for ball flight tuning. Best For: Better players shaping shots and controlling spin. High workability with fine-tuned CG adjustments.
U505 Utility Iron. Lofts: 16°, 18°, 20°, 22° Build: Hollow body with high COR. Performance: Long-iron replacement with launch and forgiveness. Player Type: Low to mid-handicap players. Looks: Iron-like address, hybrid-like performance. Perfect for players wanting iron-like feel with hybrid distance.
Irons (T-Series 2024/25). T100 – Precision, tour-level. T150 – Tighter flight, compact. T200 – Distance and forgiveness. T350 – Max forgiveness, game improvement. 620 MB / CB – Muscleback and cavity-back for purists
T200 Utility Build. Lofts: Custom built around 2i–4i. Features: Max distance + forgiveness in compact shape. Use Case: Driving iron off tee or long second shots. Feel: More solid than U505, more forgiving than musclebacks. Strong lofted utility iron with tour-style control.
T-Series Irons (2024/25)
Target: Tour pros, elite amateurs. Features: Dual cavity design, forged feel. Flight: Lower, controlled. Spin: High for precision. Forgiveness: Minimal. Tour Usage: Jordan Spieth, Will Zalatoris. Ultimate precision + feel in compact tour profile.
T150 Irons. Target: Skilled ball strikers wanting forgiveness. Features: Inspired by T100 with added speed and distance. Flight: Slightly higher than T100. Spin: High. Build: Hollow-body, forged face insert. Best For: Competitive players who want just a bit more forgiveness. Tour-level shape + modern power blend.
T200 Irons. Target: Low to mid-handicap players. Features: Hollow-body, max COR, high MOI. Feel: Solid, not clicky. Performance: Long, forgiving, consistent. Looks: Tour-like topline but hidden power tech. Distance + forgiveness without sacrificing looks.
T350 Irons. Target: Mid to high-handicap players. Features: Wide sole, deep CG, max forgiveness. Flight: High launch. Distance: Long. Feel: Softer than previous game-improvement irons. Confidence-building iron for easy launch and accuracy.
620 / 620 CB Irons. Target: Elite Players. MB (Muscleback): Pure forged blade for maximum feel. CB (Cavity Back): Slight forgiveness but still precise. Design: Compact, classic. Use: Shot-shaping, ball control, turf interaction. True player’s irons for those seeking tradition, feedback, and beauty.
Vokey Design SM10 Series. Lofts: 46°–62° Grinds: F, S, M, K, D, L, T (fit for different turf/technique). Designed by Bob Vokey, with tour feedback. The most trusted and widely used wedge series in professional golf, designed by legendary craftsman Bob Vokey.
Vokey Design SM10 Wedges – 2024/25 Edition. Designer: Bob Vokey (Master Craftsman at Titleist). Introduced: SM10 launched in 2024. Loft Range: 46° to 62° Grinds: F, S, M, K, D, L, T. Finish Options: Tour Chrome, Jet Black, Brushed Steel, and WedgeWorks limited finishes. Vokey wedges are precision-crafted to give spin, versatility, feel, and distance control, backed by extensive PGA Tour feedback.
Progressive Center of Gravity (CG). Designed to optimize flight and spin control by loft. Lower CG in low lofts for full shots. Higher CG in high lofts for controlled trajectory and spin
Spin Milled Grooves. Micro-texture between grooves for extra friction. Grooves cut to exact tolerances, angled by loft for max spin and durability
Heat-Treated Impact Zone. Improves groove longevity and face integrity over time
Loft & Bounce Options. Lofts: 46°, 48°, 50°, 52°, 54°, 56°, 58°, 60°, 62° Bounce Options: Low, Mid, High depending on grind selection. Every wedge is offered in multiple bounce and grind combinations to suit various playing styles, turf, and sand conditions.
Grind Guide: F Grind (Full Sole). Bounce: High. Lofts: 46°–56° Best For: Full shots, square face setups. Player Type: Classic wedge users, ideal for pitching wedges & gap wedges. Most forgiving grind, great for consistent turf interaction
S Grind (Narrow Sole). Bounce: Mid. Lofts: 54°, 56°, 58°, 60° Best For: Players who like to square the face, moderate turf. Player Type: Versatile golfers with neutral swing. Balanced for full shots and open-face use
M Grind (Heel & Toe Relief). Bounce: Low to mid. Lofts: 54°, 56°, 58°, 60° Best For: Players who like to manipulate face (open/close). Player Type: Creative, skilled shot-makers. Great for firm turf and tight lies
K Grind (Wide Sole, High Bounce). Bounce: Highest. Lofts: 58°, 60° Best For: Soft sand, fluffy lies, bunkers. Player Type: Players needing forgiveness and bounce in sand. Most forgiving bunker grind—Bob Vokey’s favorite for amateurs
D Grind (Versatile, High Bounce). Bounce: High. Lofts: 54°, 56°, 58°, 60° Best For: Steep swingers or soft conditions. Player Type: Attack-style golfers needing added forgiveness. Combines M grind versatility with added forgiveness
L Grind (Low Bounce, Thin Sole). Bounce: Lowest. Lofts: 58°, 60° Best For: Tight lies, firm turf. Player Type: Very skilled players with shallow swings. Less forgiving—only for precise ball strikers
T Grind (Tour Preferred). Bounce: Very low. Lofts: 58°, 60° Best For: Extreme face manipulation on tight turf. Player Type: Advanced and Tour players. Low bounce with enhanced heel/toe relief for elite wedge control.
Phantom X Series (Mallets). Modern designs with stability and high MOI. Popular among PGA Tour players
Super Select Series (Blades & Mid-Mallets). Classic Newport, Fastback, Del Mar, and more. Precision-milled feel and balance
Scotty Cameron is widely regarded as the gold standard in premium putters, trusted by more than 40 PGA Tour winners annually, and countless elite amateurs worldwide. Each model is CNC milled in the U.S., offering exacting precision, modern engineering, and performance-focused design.
Phantom X Series (Mallets). Designed for maximum stability, high MOI (Moment of Inertia), and alignment support. Modern, angular shapes with aluminum face/body + stainless steel weighting. Often preferred by players who favor a straight-back-straight-through stroke. Multi-material construction: Milled aluminum face with stainless steel wings or sole plates. High MOI: Promotes stability on off-center hits. Optimized face balance: Helps keep putts online. Enhanced alignment: Bold sightlines and alignment dots/stripes
Super Select Series (Blades & Mid-Mallets). The evolution of the iconic “Select” line, featuring the most classic putter designs in golf. Precision-milled from solid 303 stainless steel. Blends modern performance with classic feel. Dual-milled face technology: Deeper face milling for softer sound and feel. Adjustable sole weights: Fine-tunes balance and head weight. Tour-inspired shapes: Refined blade and mid-mallet profiles. Custom necks/offsets: Variety of neck styles for arc or straight strokes.
Golf Bags. Carry Bags: Players 4, Players 5, Premium Carry. Stand Bags: Hybrid 14, Players 4 Plus. Cart Bags: Cart 15, Premium Stadry. Tour Bags: Staff bags used on PGA Tour
Headwear. Performance caps, bucket hats, visors, winter beanies
Gloves. Players Glove – Tour-grade leather. Perma-Soft – Soft cabretta. Players Flex / StaCool / RainGrip / Winter
Travel Gear. Travel covers, duffel bags, backpacks, shoe bags
Accessories. Towels. Ball markers. Umbrellas. Headcovers. Grips. Rangefinders (via partnership brands). Practice balls and training aids
Custom Fitting & Services. Titleist Thursday Fitting Events. Titleist Performance Institute (TPI). Online Custom Club Ordering & Ball Selector Tool. Vokey WedgeWorks (Limited grinds and finishes)
Pro V1: The Unmatched Global Best-Seller
The Titleist Pro V1 remains the #1 selling and most played golf ball in the world—a status it has held for over two decades. With its soft feel, mid flight, and superb short-game spin, the Pro V1 is the go-to for countless professionals and amateurs alike.
Alongside it, the Pro V1x (firmer, higher flight, more iron spin), and Pro V1x Left Dash (for high-speed, low-spin players) continue to dominate competitive golf. The AVX, a lower-spinning, soft-feel model, offers an excellent alternative for moderate swing speeds.
On the recreational side, golfers turn to Titleist’s Tour Speed, Tour Soft, Velocity, and TruFeel balls—designed for optimized distance, forgiveness, and budget accessibility.
Tour Stats: Over 70% of PGA Tour players use a Titleist ball—more than all competitors combined.
The best-selling Titleist product globally—by a wide margin—is the:
Titleist Pro V1 Golf Ball
Most played golf ball on the PGA Tour, LPGA, and professional tours globally for over 20 years. Used by over 70% of PGA Tour players—more than all other brands combined. Delivers the ideal blend of: Distance. Greenside spin. Soft feel. Consistency. Built with multi-layer construction and urethane elastomer cover for elite-level performance.
While designed for pros, it’s also widely purchased by competitive amateurs, club players, and aspiring golfers. Available globally in nearly every major golf market, from the U.S. and Japan to the UK, Korea, Australia, and Southeast Asia. Titleist has built a strong emotional and performance-driven trust around the Pro V1 name—often called the "benchmark" golf ball.
TSR Driver Series: Tour-Backed Speed Redefined
Titleist’s TSR driver lineup is reshaping the driver game with high performance across every skill level: TSR1: Lightweight for slower swing speeds, easy launch. TSR2: Forgiving and fast, ideal for most players. TSR3: Adjustable CG for shot shapers. TSR4: Low spin, compact head for better players
Tour players like Justin Thomas, Max Homa, and Cameron Young have adopted TSR models, showcasing their versatility and precision under pressure.
Matching fairway woods and hybrids (TSR1–TSR4) further strengthen Titleist’s long-game reputation, while U505 Utility Irons and T200 Utilities fill the gap for powerful iron replacements.
Master craftsman Bob Vokey continues to elevate wedge performance with the SM10 line, offering lofts from 46°–62° and seven different grinds (F, S, M, K, D, L, T) to suit all playing conditions and swing types.
Progressive CG for improved trajectory control. Spin Milled Grooves for maximum greenside spin. Tour-calibrated bounce and sole shapes
Whether you're a digger, sweeper, or bunker wizard, there’s an SM10 configuration for you. Trusted by Justin Thomas, Patrick Cantlay, Nelly Korda, and more.
Tour Players & Celebrities Choose Titleist
Titleist is not just a brand—it’s a badge of trust on the world’s biggest stages. Tour loyalists include:
· Jordan Spieth, Justin Thomas, Max Homa, Patrick Cantlay, Will Zalatoris
· Nelly Korda, Danielle Kang, Jessica Korda
· Mark Wahlberg, Stephen Curry, Tom Brady, and Justin Timberlake have all been spotted using Titleist gear in pro-ams and charity events.
Titleist continues to lead because it builds gear around player feedback, precision engineering, and trust. With its global reach and premium brand image, Titleist remains the benchmark in golf equipment, from Pro V1 dominance to custom Vokey WedgeWorks builds.
As the 2025 season unfolds, expect to see more weekend warriors and world-class pros alike teeing it up with Titleist gear in hand.
