Revolutionizing the Beauty Industry

Tue, Apr 29 2025

/

News

Business

Golf

Lifestyle

Arts & Culture

Technology

Home Décor

Leisure

Dining

Quotes

Fashion

Beauty

Shopping

Fenty Beauty shows no signs of slowing down. Fans eagerly anticipate new launches, whether it’s fresh shades, new formulations, or even potential expansions into other beauty categories.

Andrew Bennett

March 20, 2025

2Min Reads

Beauty

Image courtesy of fentybeauty

When Rihanna launched Fenty Beauty in 2017, she didn’t just introduce another celebrity makeup line—she transformed the beauty industry. With its groundbreaking inclusivity, innovative formulations, and trendsetting products, Fenty Beauty has become a powerhouse brand, setting new standards for diversity and quality in cosmetics.

A Beauty Brand for Everyone

One of Fenty Beauty’s biggest impacts has been its commitment to inclusivity. The brand’s Pro Filt’r Soft Matte Longwear Foundation launched with an unprecedented 40 shades, later expanded to 50, ensuring that people of all skin tones could find their perfect match. This bold move set a new benchmark, pushing other beauty brands to follow suit and cater to a broader range of complexions.

Game-Changing Products

Fenty Beauty isn’t just about inclusivity—it’s about quality and innovation. Some of its most iconic products include:

Pro Filt’r Soft Matte Longwear Foundation – A lightweight, long-lasting formula that provides buildable coverage without looking cakey.
Gloss Bomb Universal Lip Luminizer – A non-sticky, high-shine gloss available in multiple shades that flatter all skin tones.
Match Stix Matte & Shimmer Skinsticks – Versatile sticks for contouring, highlighting, and blush that blend seamlessly.
Killawatt Freestyle Highlighter – Known for its intense pigmentation and buttery texture, with cult-favorite shades like Trophy Wife.
Eaze Drop Blurring Skin Tint – A lightweight complexion product for a natural, radiant finish.

Beyond Makeup: Fenty Skin

Building on the success of Fenty Beauty, Rihanna expanded into skincare with Fenty Skin in 2020. The line focuses on simple, effective skincare routines with multi-tasking products, such as the Total Cleans’r Remove-It-All Cleanser and Fat Water Pore-Refining Toner Serum. The brand emphasizes eco-conscious packaging and clean ingredients, making it a favorite for skincare lovers.

A Cultural Movement

Fenty Beauty is more than just makeup—it’s a statement. Rihanna’s brand promotes self-expression, confidence, and diversity. It has reshaped beauty standards, proving that representation matters. By prioritizing inclusivity and innovation, Fenty Beauty continues to lead the industry, inspiring both consumers and competitors alike.