United Colors of Benetton’s 1990s ad showing a Black woman nursing a white baby became an iconic symbol of unity and equality. Bold and controversial, it reflected Benetton’s mission to merge fashion with social awareness and challenge the world’s percept
Starbucks' diverse and adaptive distribution strategy has cemented its position as a leader in the global coffee market. By leveraging company-owned stores, licensing, retail partnerships, e-commerce, and delivery services.
KFC’s success lies in its ability to blend tradition with innovation. By maintaining a strong brand identity, embracing digital trends, localizing its offerings, optimizing worldwide distribution, and executing clever marketing campaigns.