Viva Cosmetics celebrates 63 years as Indonesia’s trusted local beauty brand. Known for its iconic Milk Cleanser, affordable skincare, halal-certified formulas, and consistent innovation, Viva remains a staple across generations of Indonesian consumers.
Indonesia’s skincare industry is booming, driven by Gen Z consumers, halal-certified local brands like Somethinc and Skintific, and digital platforms like Shopee and TikTok. Learn why this vibrant market offers big opportunities for new entrepreneurs.
