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The Power of Indomie and Indofood Brand Influence

Indomie has transformed from a local instant noodle into a global icon, fueling Indofood’s rise as Indonesia’s largest food company. Explore how strong branding, global reach, and consumer loyalty made Indomie a symbol of Indonesia worldwide.

By Lila Reed | September 20, 2025 | 0 Comments

When Tradition Goes Viral with the Aura Farmer Boy from Riau

Experience the vibrant Pacu Jalur Kuantan River Boat Race in Riau, Sumatra – a cultural festival full of tradition, speed, and unity. Featuring the iconic Aura Farming boy, Rayyan Arkan Dikha, capturing hearts as tradition meets modern viral charm on the

By Suardic Lachlan | August 13, 2025 | 0 Comments

Amanjiwo the Hidden Luxury Retreat in Java

Amanjiwo is a luxury resort near Borobudur in Central Java, Indonesia, known for hosting celebrities like David Beckham and Mark Zuckerberg. With temple views, private pools, and immersive cultural experiences, it's a favorite for privacy and peace.

By Lila Reed | July 30, 2025 | 0 Comments

Viva Cosmetics Celebrates 63 Years as Indonesia’s Most Trusted Beauty Brand

Viva Cosmetics celebrates 63 years as Indonesia’s trusted local beauty brand. Known for its iconic Milk Cleanser, affordable skincare, halal-certified formulas, and consistent innovation, Viva remains a staple across generations of Indonesian consumers.

By Lila Reed | July 18, 2025 | 0 Comments

Building a Successful Skincare Business in Indonesia’s Booming Market

Indonesia’s skincare industry is booming, driven by Gen Z consumers, halal-certified local brands like Somethinc and Skintific, and digital platforms like Shopee and TikTok. Learn why this vibrant market offers big opportunities for new entrepreneurs.

By Lila Reed | July 17, 2025 | 0 Comments

AQUA Indonesia: From Pioneering Bottled Water to National Market Dominance

Discover the full history of AQUA Indonesia, from its founding in 1974 to becoming the nation’s top bottled water brand. Learn how AQUA leads in market share, household trust, sustainable packaging, and nationwide distribution.

By Lila Reed | June 22, 2025 | 0 Comments

Indonesia’s Specialty Coffee: How to Tap into the Global Market

Learn how to export Indonesian specialty coffee globally—from sourcing premium beans like Gayo and Toraja, to packaging, certifications (Halal, Organic), and marketing strategies for key markets including Singapore, Malaysia, Dubai, the US, and Europe.

By Lila Reed | May 17, 2025 | 0 Comments

Indonesia’s Girls Are Obsessed with Rosé All Day Cosmetics

Rosé All Day Cosmetics captures the hearts of young, urban Indonesian women with clean, vegan, and halal beauty products that blend aesthetics, ethics, and daily practicality for Gen Z and Millennials.

By Lila Reed | May 09, 2025 | 0 Comments

U.S. Plywood Imports, Market Trends & Asian Exporters

The U.S. imports over $1.8B in hardwood plywood annually, sourcing mainly from Vietnam, Indonesia, Malaysia, China, and Russia. Explore market trends, key exporters, tariff impacts, and what Asian suppliers must know to stay competitive and compliant.

By Andrew Bennett | May 07, 2025 | 0 Comments

QRIS: Pioneering Indonesia’s Digital Payment

Discover how QRIS is transforming digital payments in Indonesia’s cities—empowering merchants, enhancing inclusion, and connecting ASEAN economies.

By Lila Reed | April 22, 2025 | 0 Comments